There is no abracadabra.
As far as I am aware there is no single magic word or phrase that will turn a sales disaster into a sales success.
Sales successes come as the result of sound technique and quality prospecting.
Conversely sales disasters result from poor technique (or total absence of it!) and/or poor quality prospecting.
So, if your sales results are less than you want them to be don't look for the abracadabra.
Review your prospecting practices - are you trying to get A class results from B class prospects? Then review your sales technique - is it based on a sound structure or do you fly by the seat of your pants?
(The up-coming post for Wednesday 4/2 is Keep the weeds out of your sales garden. It's about protecting your customer base from intruding competitors.)
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