It's not always easy for a business to establish a Point of Difference.
To me this is especially so for businesses that sell much the same products as other businesses do, at much the same, or higher, prices.
Sometimes it's the people alone who can make the difference; remember that people like to do business with people like.
With that in mind hire the nicest people you can. Make sure that they have a customer focus, have good product knowledge and are well-presented. Let their 'nice-ness' shine through.
Prepare for an upsurge in return customers.
(The up-coming post for Wednesday 14/1 is Closing the sale. Its title says it all!)
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