To find out do a yearly customer satisfaction survey
Most people love to give feedback when asked. Be sure to survey your customers (and your best prospects) at least once a year. Although it's easily done on-line I prefer the hard-copy approach. Make it easy for them to respond by creating a ‘tick the box’ response device. Make sure your questions are sensible and also allow space for customers to add their own comments. Invite them to fax-back the survey or include a Reply Paid Envelope.
Not only will you get some very valuable information; you will also be developing the relationship you have with each customer.
(The up-coming post for Monday 5/1 is The 'un-asked' question. It's about the question that most prospective customers have that they rarely ask.)
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