As a general rule the better-defined a business's target market is the easier it is for that business to develop strategies for accessing that target market.
If the target is clear the necessary actions are normally clear; if the target is fuzzy the actions will be fuzzy.
With that thought in mind regularly re-define your target market and re-calibrate your marketing 'guns'.
By doing this you should be able to get best value for your marketing dollars (and time) and continue to hit your target market(s) (in the nicest possible way!).
(The up-coming post for Monday 13/4 is Continue to add new customers. It's about rings on the sales 'tree'.)
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