The value in setting up a written plan is not simply in the writing; it is in the thinking you have to do before you can do the writing - and the focus that process provides. There are a number of templates available to help business-people write their own Sales and Marketing Plan. However, whatever structure you use make sure that you retain ownership of the plan; also make sure that it leads you to written, time-bounded Action Plans and not simply to a number of vague, general statements of your objectives.
Having written your Plan don’t throw it into a filing cabinet and forget it - it is meant to be a dynamic document. Keep your plan alive by referring to it regularly and keeping it current.
(The up-coming post for Monday 8/12 is Features and Benefits re-visited. It's a timely reminder of one of the most simple and useful selling concepts ever developed.)
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