A vital ingredient in successful lead generation is the Offer you make to your prospective customers. To be effective your Offer must be strong enough to be seen as ‘of value’ in the eyes of your prospective customers.
Developing a strong Offer requires creativity; it may be ‘something for nothing’, something new, a discount or a ‘special’ or a combination of these.
Your Offer must then be effectively communicated to your prospective customers in such a way to grab their attention and, through a strong ‘call to action’, motivate them to respond positively. To do this you must select the most appropriate mediums and make sure that your material is attractive and well constructed.
(The up-coming post for Friday 13/3 is What do sales champions do better? It makes sense to emulate the best if we want to become one of them.)
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