This is an attitude that must be reflected throughout your business.
Look for the person in the customer and deal with that person on a personal level and you will enjoy great success. If you only ever deal with the customer in the person you will limit your success. This includes speaking to customers by name, it means saying ‘Please’ and ‘Thank You’; it means talking ‘with them’ not ‘at them’.
Just old-fashioned good manners really.
In business, treat people as you would a favourite uncle, aunt or cousin and you are heading in the right direction.
(The up-coming post for Monday 23/3 is About the goals pyramid. It's about a simple way of planning and prioritizing in business.)
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