There are no magic words!

There is no abracadabra.

As far as I am aware there is no single magic word or phrase that will turn a sales disaster into a sales success.

Sales successes come as the result of sound technique and quality prospecting.

Conversely sales disasters result from poor technique (or total absence of it!) and/or poor quality prospecting.

So, if your sales results are less than you want them to be don't look for the abracadabra.

Review your prospecting practices - are you trying to get A class results from B class prospects? Then review your sales technique - is it based on a sound structure or do you fly by the seat of your pants?


(The up-coming post for Wednesday 4/2 is Keep the weeds out of your sales garden. It's about protecting your customer base from intruding competitors.)