Most people in business know the value of good ‘word-of-mouth’. Good ‘word-of-mouth’ is about getting people to say positive things about you and your business.
Sometimes having a great product or service is not enough!
One very effective way of getting people to say nice things about you is to give them a really pleasant and unconditional surprise. For example, give each new customer a gift basket. Simply as a ‘Thank you’ with no strings attached. Make sure that such a ‘Thank you’ is a surprise and that it carries with it a note from you, the proprietor or manager.
(The up-coming post for Friday 9/1 is Five days to a better sales quarter. Even though the new year has already started there is still time to improve results in the first quarter - this post will give you five tips on how to do this.)
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