Dare to be different

Why is it that a steak in a 5-star restaurant costs more than a steak in a 3-star restaurant, even though the steak may be of similar quality?

It's about what goes on around the steak. It's about things like the ambiance, decor and service. In essence it's about the difference in the experience.

And the customers are happy to pay for it!

What goes on around the steak at your place? What sort of experience do your customers enjoy when doing business with you? Honestly?

If it's more towards the 3-star than the 5-star, and you are struggling to maintain your margins because you find yourself discounting to get the sale, here's a tip.

Dare to be different.

Set about making the experience more enjoyable for your customers; tidy up your decor, hire some happy people, tighten up on your customer service standards, create some points of difference and make them work for you.

Get this right and you may find that customers stop haggling because they like the experience you provide and want to do business with you.

Wouldn't that be great?


(The up-coming post for Wednesday 11/3 is Is your Offer strong enough? It's a reminder about making sure your Offer is strong enough to attract potential customers.)